Brand naming and identity for a New Orleans food charity. Friendly type, a 
retro feel and vibrant palette will welcome people of all ages into a feel-good atmosphere inspired by the energy of jazz
and the power of good food.
and the power of good food.
New charities deserve good, thought-through design - and according to the founder of this start-up, the people of New Orleans deserve free access to fresh, nutritional food without some of the disempowering connotations of the word 'charity'. It hopes to give back to a resilient community, and build community around food provision and education.
The neighbourhood of Treme has so much to be proud of - so this brand identity picks up on its vibrant continuing history of music, parades and New Orleans cuisine that goes beyond soul food. From name to palette to image choice, it is unapologetically celebratory, and uses an attention-grabbing language to speak to multiple generations, and become recognisable in its various incarnations across an already colour-filled city.
The neighbourhood of Treme has so much to be proud of - so this brand identity picks up on its vibrant continuing history of music, parades and New Orleans cuisine that goes beyond soul food. From name to palette to image choice, it is unapologetically celebratory, and uses an attention-grabbing language to speak to multiple generations, and become recognisable in its various incarnations across an already colour-filled city.
